Vegan fashion is entering mainstream?



A few months ago, LA made history by introducing the first ever vegan fashion week. Directed by Emmanuelle Rienda, the Vegan Fashion Week that took place between the 1st and 4th of February showcases that the ethical fashion movement is here to stay.

Vegan fashion extends beyond using no leather and furs; it’s a sustainable, eco-friendly way to produce garments and elevate ethical fashion standards around the globe while raising awareness of and contributing to the ending of animal exploitation.

The LA Vegan Fashion Week is only an aspect of a growing trend: according to experts, the global faux leather market is expected to hit £58 million by 2025. In Europe, companies are already developing innovative solutions to revolutionize the fashion world while putting an end to animal exploitation. The German engineering firm Nat-2 released their unique collection of vegan sneakers, made entirely from repurposed coffee grounds.

Another German fashion label, Hugo Boss, made headlines in 2018 by releasing a vegan sneakers fashion range, made from pineapple leaf fibers: part of the brand’s commitment to using more sustainable materials. British fashion designer Stella McCartney is at the forefronts of the vegan fashion trend, with several vegan launches, including the signature Elyse collection. Smaller European brands like BAHATIKA are also working tirelessly to providing eco-conscious consumers with vegan and sustainable lifestyle alternatives. The UK is without a doubt a leader in the vegan fashion industry, with sustainable designers such as Alice Vandy and brands like MUD jeans introducing guilt-free, cruelty-free, eco-friendly garments and vegan shoes.

In this line of thought, it’s particularly important to highlight the efforts of brands like BAHATIKA to introduce vegan fashion that is not only free of animal cruelty but created according to ethical, sustainable manufacturing practices. PVC, for instance, is a vegan (cruelty-free) material but at the same time, it’s toxic and impacts the environment, as well as contribute to global warming. A growing number of companies in the EU and beyond are implementing the necessary measures to ensure their vegan fashion lines not only don’t harm animals but protect the environment but there’s still work to be done. BAHATIKA uses only materials that are 100% free of animal content from suppliers that meet the standards of the European community concerning environmental protection, and fair trade implementation.

It’s time to say hello not just to vegan materials but to sustainable fashion as well. The sustainable/vegan fashion market is branching into using plant-based, as opposed to animal-based, materials and beauty products that have little impact on the global environment and support consumer demand without contributing to global warming, deforestation or pollution due to water usage. At BAHATIKA, we stand strong behind those ideas and we put our efforts, passion for innovation and creative mind to design sustainable vegan sneakers and vegan shoes that keep our customers and our environment happy.

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